The Short type: Socially evolved Siren is actually transforming the dating application space having its comprehensive mindset, relatable concern during the day, and customizable confidentiality characteristics. On Siren, it really is everything about linking you with fantastic individuals through genuine discussion — perhaps not addictive and mindless swiping. To that conclusion, they’ve developed a great and protected planet where you are able to end up being your genuine self and leave passionate chemistry with a match unfold in a very organic way — like it would occur in individual.


With regards to smooth connects, fun characteristics, and hand-held platforms, internet dating apps have revolutionized just how folks date. And while this indicates much easier than before to meet a person unique, the acts of swiping and preference or hating men and women based on images has actually practically made online dating a-game — and created a disconnect one of the men and women playing it.

If you need mix the genuine convenience of a dating app while the feeling of hooking up with some one in actuality, there is Siren — exclusive internet based program that removes the “shopping for human beings” model other internet dating apps have used.

By way of its Question of the Day coordinating system, Siren creates the context for talking about engaging subjects (like container listing things and philosophical concerns) and pairs people through those genuine and enjoyable conversations. Because of this, real personalities is generally uncovered naturally — exactly as they would in-person.

For lots more on motivation behind Siren, their unique characteristics, together with women-led team behind the app, we talked with Co-Founder and President Susie Lee.

A Pro-People Perspective: Siren was developed With everybody else in Mind

Siren had been launched by two females with a feminist perspective — Susie along with her Co-Founder/COO/CMO Katrina Hess — just who both wanted a dating application that was made up of mutual admiration, confidentiality, and comfort as leading priorities.

Having undergone some bad dating encounters via some other internet dating applications, Susie and Katrina noticed they weren’t truly constructed with women in addition to their certain needs and desires planned. And the bad character of swiping left and right on folks was demeaning and didn’t assist develop top quality associations, especially for ladies.

“I just believed this immediate experience that, as a woman, I was objectified. The swipe-to-reject structure failed to work for me personally,” Susie mentioned. “I appeared back regarding interactions I had before, and that I never ever came across individuals through most of these practices.”

Despite the reality that they had never constructed a matchmaking software, Susie and Katrina realized they can create one which was not merely female-friendly, but fun and compassionate toward every person.

They took their unique time researching the tech area and receiving comments from friends and specialists before and during development. And additionally they ignored people that said males won’t make use of a dating software that was centered on women and provided all of them advanced privacy configurations.

Siren was launched in 2014, and soon it was not simply Susie’s and Katrina’s buddies who had been utilizing Siren. It was pals of friends and overall strangers — such as guys — have been utilizing the software and expressing gratitude for this. Word spread and Siren might a leading, inclusive internet dating software since.

And though Siren is pro-women, there is not an anti-men vibe to it after all. It really is proof that an internet dating application designed by females for women can effectively work for them as well as for men.

Secure & Welcoming ambiance Sets an optimistic Tone your Community

The people at Siren will always be really defensive of these people, and, since creators, they knew they may set an optimistic tone for the entire community by placing safety precautions in position and producing an enticing environment.

While on additional matchmaking apps individuals might enjoy harassment or catfishing, that’s not ever been possible for the people on Siren, together with initiative on the Siren team ‘s the reason for the.

“Since we founded, we have now had zero reports of harassing communications,” Susie said. “credibility and folks being able to feel you can find genuine individuals on the other side is completely crucial that you you. We had been truly careful about expanding the city with a certain form of reputation.”

Susie added that she along with her staff believe people are basically great and that if they’re provided a safe, friendly environment, they’re going to end up being helpful and truthful with one another.

“we are able to give you these icebreakers and these techniques to end up being more vulnerable and a little more genuine, that is certainly just how individuals can link,” she said.

Siren’s Mantra: “Make Strangers much less Strange to each and every Other”

because of the social media a lot of us utilize, like Twitter, the connection is built in using people we follow and which stick to united states, so interacting is comfortable and easy. Siren’s conversation-style program replicates that for online dating sites, assisting you begin those interactions without having any awkwardness.

“if you are working with a total stranger from inside the online dating area, there are plenty of reservation on how a great deal you trust this individual, specially because lots of sites are actually challenging and also most phony profiles,” Susie said. “My personal mantra that I always tell my personal group, and they’ve actually embodied this, is help ‘make complete strangers much less odd together.'”

On-Site & Off-Site Benefits write a Well-Rounded relationship Experience

With their unique matching function, high-quality security measures, and unique occasions, Siren gives singles an unique, secure, and well-rounded dating experience from start to finish.

Get acquainted with suits in exclusive Method With Siren’s Question on the Day

While Siren has the classic attributes of internet dating (such as texting and blocking abilities), their own concern of the Day is the element that produces all of them stand out from some other dating apps the essential.

With fun questions like “Should you may have entry to a billboard, what would you prefer it to express?” you can be yourself and get to know somebody on a far more real amount. You may also search for fits according to their own answers to those concerns plus by the favored criteria like age, gender, and place.

And with this amount of interaction, you do not feel the need to fill attributes like your earnings or physical appearance to appear more inviting to other people.

Various picture Settings Helps Eliminate Superficiality

Siren actually has an original approach to photographs. You’ve got the choice to keep your photographs blurred and simply noticeable to your own connections, you can also keep your pictures noticeable to everyone.

“to really make it comfy and not harmful to individuals to manage to browse their unique professional and exclusive lives, we enable everyone to regulate their unique photograph exposure,” Susie stated.

Unlike the average matchmaking app, users can not deliver both photographs, which had been deliberate whenever Susie and Katrina created the application. She said this motivates members giving each other their unique phone numbers and go the bond off-line — and protects people from getting undesirable pictures.

No matter which photograph alternative you select, the best thing is actually Siren’s Question of the Day — and members’ solutions — enables you to relate with folks on a deeper degree than seems.

Carefully connect to Others Due to Siren’s confidentiality Controls

Another big component of Siren is protection, especially in regards to avoiding scammers. Everybody else who signs up must input their unique number and enter the activation rule they obtain via book, which ensures people aren’t generating multiple records.

Users also can prevent and are accountable to the Siren group various other members that are acting wrongly or abusing the app’s conditions and terms.

Reduced Events produce Offline & provide you with unique Date Ideas

Besides generating a cushty and safe online location for individuals be exactly who they really are and providing them with an original option to start discussions, Siren normally bringing the next move by holding offsite occasions. Susie stated these can end up being a fantastic option to the most common coffee day, which might usually wind up sensation like a small business meeting or job interview.

“i do believe meeting in this manner supplies an infinitely more important hookup. We are combining with neighborhood companies and companies to give the members rewards and discounts to places like museums, lectures, and movie celebrations,” she mentioned.

Also folks who have currently discovered somebody on Siren hang in there for the events since they’ve become a part of that neighborhood now and can locate fairly easily new time tips. While these events are presently just getting presented in Seattle, Siren features plans to develop to many other towns quickly.

A varied individual Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her defensive nature), the Siren staff consists of CTO David Golightly including expert advisors such as Lisa rock (Co-Founder of websiteHer) and Gayle Karen younger (CTCO at Wikimedia).

As they all manage essential facets of the firm (from marketing to support service to graphics to development), they even put consumers very first no matter the task available.

In accordance with an application manufactured by two women of color — exceptionally rare for the technology business — Susie and Katrina planned to bring in a user base that’s as diverse due to the fact organization is.

Siren’s individual base is not like your typical online dating app audience — which tends to mainly end up being heterosexual guys, younger singles, and individuals shopping for hookups. The gender ratio on Siren leans slightly more feminine (55percent to 45percent), and most users are over 30 and seeking for a meaningful go out or relationship.

“We’re gearing earlier, and that I think it’s been fantastic for all of us,” Susie stated.

What Siren in addition really does really well is actually include all types of individuals, especially those inside the LGBTQ society. A brand new component of Siren which was especially important to the staff is actually a “non-binary” gender choice for folks when they fill in their particular profile.

Susie and her team realize that sex and sex are not emerge stone for a few people, although conditions like “heterosexual,” “homosexual,” “gay,” “lesbian rooms,” and “bisexual” can be helpful, they’re able to be also limiting.

“we should support you in finding the person you are considering, however you do not have to declare or put your self in a package,” Susie stated. “That sex fluidity is important for us to accept.”

Final Thoughts

Whether we are speaing frankly about their particular advancement, introduction, or realness, Siren is actually using the online dating application room one step further out of every position.

Although they’ll add more useful characteristics and grow the reach regarding activities in the future, the lasting focus will still be building trustworthy interactions due to their members and standing up to those whom try to ruin the knowledge for everyone.

“If you would like be an arsehole, there are numerous locations to get it done, but try not to do it here,” Susie said. “even as we size, we want to preserve this notion that reputation and confidence matter, and it’s our very own committed aim to be effective for the neighborhood each and every day. Our company is here trying to provide folks a fighting possiblity to alleviate loneliness and find an actual actual link.”